Day 1 – Monday 24th to Tuesday 25th November

Guests will arrive from 1 PM and begin with a beachside welcome lunch at Waka Restaurant, hosted by ARN in an informal setting to connect with fellow attendees and speakers before the evening's events

As the sun sets, the group gathers for cocktails and music at Club Millesime Terrace before heading to the lawns for The Business Leaders in Conversation dinner hosted by Brandy Scott and Tom Urquhart. The headline discussion features three of the UAE's most inspiring entrepreneurs Donna Benton of The Entertainer, George Hojeige of Virtuzone, and Avinash Babur of InsuranceMarket.ae sharing their insights on building success, redefining entrepreneurship, and leading with innovation.

The following morning begins with The Business Breakfast broadcasting live on Dubai Eye 103.8 from Reunion French Restaurant, hosted by Brandy Scott and Tom Urquhart and streamed across the Middle East. After the session, guests enjoy a relaxed lunch at East Restaurant before departing.

A dedicated one-on-one meeting will also be arranged based on each guest's schedule to develop a bespoke 2026 media strategy tailored around their brand's goals.

Day 2 – Tuesday 25th to Wednesday 26th November

Guests arrive from 1 PM for an early arrivals lunch at East Restaurant before check-in from 3 PM. The evening begins with sundowners on the Sofitel lawns, where regional advertising powerhouses controlling over 80% of ad transactions - Tony Wazen (Publicis Media MENA), Amer El Hajj (WPP Media MENA), and Wissam Najjar (Omnicom Media Group MENA) discuss the future of advertising.

The night continues with The Pit Talk Podcast Live, hosted by Chris McHardy and featuring F1 legends David Coulthard and Robert Doornbos, sharing insights on precision, discipline, and performance under pressure.

The next morning opens with The Kris Fade Show live from Reunion, as guests enjoy breakfast while the UAE's number-one hit radio show broadcasts to over a million listeners. The experience concludes with a closing lunch on the lawns as Kris Fade sits down with Holly Branson, Chief Purpose & Vision Officer at Virgin Group, for an intimate discussion on how purpose drives performance across 71,000 Virgin colleagues worldwide.